Barbie Story: She wanted to make it for her daughter, earning historical sales

"A great wife, mother and grandmother," words were engraved on the tomb of Ruth Handler, the mother who designed the famous Barbie doll at the request of her little daughter. The doll later spread to Europe and also came to our Arab homeland, despite its different identity.

Ruth was born in Colorado, a 10-year-old girl with no time to play with plastic toys. She graduated from the school, and when she finished, she took her first job as a small secretary at Paramount's famous studios and then married a man American also began to dream with him.

Initially, Roth's husband designed candle holders and some traditional boxes, as soon as he expanded his production line to include gifts and jewelry. Gradually the company grew bigger. In 1942, another partner joined him, helped him expand production lines, Which made a good profit in 1945.

In the meantime, the wife Ruth wanted to make something different, while her daughter Barbara asked for a plastic doll. After a while of thinking, she decided to make a doll for her daughter, a living doll that did not resemble that flat plastic, The New York Times, 1977: "The games were traditional and did not look like children. Every little girl needed a doll to visualize her future and her dream."

One of the things that filled Ruth, the doll, was how a 16- or 17-year-old girl with a flat-chested doll toyed with the idea stuck in her head until her design inspired a famous German game in the 1950s. On a trip to Switzerland, In the shops, a German doll called Bild Lilly is popular among buyers, so she decided to move the idea to her country with the German design changed and called it "Barbie" for her daughter.

While watching her daughter play with paper dolls, Ruth noticed that her daughter and her friends were using puppets to work on the future rather than the present. So, Ruth decided to make a doll for adults, three-dimensional, including the presence of a chest that she designed and showed in different pictures, All of this was destroyed because "the dimensions of the body were unreal in the dolls."

Ruth planned to make a plastic doll, but her husband thought the doll would not make enough sales, but Barbie was famous after her show at the New York Game Show in the late 1950s. She did not just design the dolls but took over marketing for her new invention, A global icon that inspires designers, fashion houses, companies, and magazines, and generates huge profits for Mattel, which later specialized in the production and design of dolls.

The success of the Barbie doll, which pushed her husband Matel into public ownership, quickly made Fortune's list of the top 500 industrial companies in the United States and served as president for years, along with being an inventor and businesswoman.

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TAGS : Ruth - Barbie
BY: Salma Yousef - Faculty of Mass Media and Communication Technology