Wednesday, 11 May 2016


name :basma yaser mohamed yousry
ID:49475



Know your country:
-This is the initiative that Ministry of Tourism made to encourage Egyptians to go to the touristic places in Egypt to increase Tourism Promotion.

-I was going to sharm El-Shaikh in Easter
there were Millions of Egyptian on their way to sharm El-Shaikh ,the road was very crowded, an when we reached to hotel I was shock to us that we found that the hotel was empty there was only the staff that work in this hotel , The manager of one tourist village said this crowd because of Easter only and after that the village will be free (no one will be there)

-the people who work in the hotel told us that they hadn't greeted tour group for more than 6 months.
-The tourist villages were containing a (1%) very small number of tourists and moderate number of Egyptians and not all villages contain foreign tourists.
- we found the service was not good and the food also and when we asked about the reason they told us that there were no tourism and they depends on internal tourism only and this don’t make any profit (it only help to pay the salaries to people who work in hotel ).
--the sellers who works in sharm said that they didn't sell anything for 6 months ago, and they sell now because of Easter celebration.

  -But there is one negative point and this point is:-

-The tourist villages don't care about Egyptian they don't give them the perfect service as they do with tourists they give them moderate service, and this is unfortunately will also decrease the percentage of Egyptians later because of the bad service.
 -But also we should know that manger of one tourist village said that most of Egyptians have very bad behavior like
:they waste food they took more than they need and they also Throwing cigarettes in swimming pools and they 

I think ministry of tourism should make :
1- Ministry of Tourism make huge effort to make the tourism increase they make a mistake that they make campaigns in Arabic and speaks to internal public they instead should make campaigns in English to make foreign countries to understand and encourage them to visit Egypt and make campaigns in foreign like:
-Egypt's tourism authorities launched a new promotional ad campaign, featuring this whimsical video above that depicts the country's rich diversity. It ends encouraging viewers to share the hashtag #ThisIsEgypt.
-That appeal led to many Egyptian Twitter eagerly sharing their images of the country.
2-is we put photos or short video of tourists in Egypt and the temperature in Egypt in the screen in Times Square in new York city  this will be very effective.
3-take feedback of tourists in Egypt and show it on social media in small video.


















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